Dairy Queen vs Mc Donald's By Mansur Boydaş

, The purpose of this report is to establish a comparison between Dairy Queen and its major competitor Mc Donald\'s from the 4P\'s perspective that are; product, price, place, and promotion in the customers\' and producers\' viewpoints. From the producers\' viewpoint Dairy Queen has three different businesses DQ Julius, DQ brazier, and DQ Grill and Chill. To conduct this research, a questionnaire was prepared and asked to 43 people of whom 24 men and 19 women. The questions are specifically measuring the 4P\'s of both fast food franchises Dairy Queen and Mc Donald\'s. Some of the most important conclusions of the survey are as the following;

Mc Donald\'s is better at quality of the food products,
Mc Donald\'s is better at quality of service,
Dairy Queen is better at quality of ice cream,
Mc Donald\'s is better at overall rating,
Mc Donald\'s is better at people\'s frequency of visits,
Mc Donald\'s is better at promotions.

Related Articles
Computer History And Methodology By Mansur Boydaş Mensur Boydas
Mensur Coyotes Jerseys Boydas Lecture On Data Mining Techniques For marketing
Mansur Boydaş Management Challenges In Government Sector
Mansur Boydaş TURKEY And ITS STRATEGIC IMPORTANCE

Generally, what we observe from these results is the image of Mc Donald\'s is better at peoples\' minds because it is everywhere all around us, on the other hand Dairy Queen is mainly known to be as an ice cream company. Mc Donald\'s also has a charity work that has an influence on peoples\' perception.

Recommendations

There are many recommendations that we have come up for Dairy Queen Corporation to get a better level to compete with its major competitor Mc Donald\'s. They are; improving food products\' quality, lowering the prices of products, opening more shops around where the potential of population is high such as teaming up with a big corporation, Coyotes Jerseys and finding new ways of promotion and advertisement strategies to be more in the minds of people.

McDonalds

From the management\'s viewpoint, McDonald\'s differs from other food services by offering more variety than any other fast food restaurants. From the regular hamburgers to ice cream and milkshakes, from deli sandwiches to salads and Chicken McNuggets, McDonald\'s has everything that you could ask for from a fast food restaurant. What McDonald\'s lacks in food quality it makes up in its variety and speed and efficiency.

The quality of the service is much greater then at many other fast food chains due to the fact there are strict guide lines in place setup by McDonald\'s Corporation for each of the franchises to follow. McDonald\'s employees must be trained before Coyotes Jerseys they are allowed to operate any equipment on their own, and are repeatedly exposed to the ideologies of the industry that fast food must be just that, fast food. Restaurants are designed to aid in the efficiency of services provided to the customer. Efficiency has become so engrained in the philosophy of McDonald\'s that it has even designed the seating area to become uncomfortable to sit in for extended periods of time, always allowing recently entered patrons the opportunity to have a seat for a short time. Like most fast food restaurants, McDonald\'s has designed the stores to provide service to the greatest number of people all at once. They have several tills for order at inside, as well as drive thru and take out.

Price

Price listings, discounts, payment methods à McDonald\'s price lists are made available for the public to view very easily from nearly all areas of the store. The prices at McDonald\'s are designed to be competitive with all other fast food restaurant chains, while still maximizing profits off of every sale. McDonald\'s also offers coupons through the mail for customers to take advantage of, while at the same time promoting their brand. Allowing customers a wide variety in payment methods is also for promotion of the brand due to there not being any restriction on how to complete transactions, whether it is by cash, debit, or credit card.

Place

Locations, Distribution, Age, Gender, Orientation (family, date,...)à McDonalds can be found in nearly every town and city in North America, and in many countries throughout the world. Each chain focuses on the demographic and gender ratios that are present in the local area, as well as to any fluctuations in seasonal consumers. McDonalds also looks to provide services according to who enters the chain. McDonald\'s offers children\'s meals including a toy, they offer breakfast to those who rise early, and they even recently started to offer healthy eating choices on their menu.

Promotion Activities

Food promotion àMcDonalds takes advantage of every method of advertisement that is currently available. Their ads can be seen and heard on the internet, television, and radio, as well as seen on billboards and posters at crowded events. McDonald\'s even goes so far as to spend ridicules sums of money on advertisement during sporting events such as the Super Bowl. McDonald\'s is promoting everything they offer, from their food product, to their services, as well as their charity work.